Black Friday is almost upon us again. It's a day that's marked in the calendars of many and one of the highlights of the retail year.
It's just not for us.
We don't want some customers to have to pay for the discounts of others
In order to offer discount periods, we need to factor the cost of those discounts into our pricing model. It feels fundamentally unfair to increase the price of the product at some times of the year in order to make it cheaper at others. Our preference is to offer it at the one fair price to everyone, at whatever time of the year you need to make lemonade.
We want to keep our costs reasonable
We manufacture our products based on a strict ethical basis. They are made locally with the most environmentally friendly options that we have available to us. By choosing to keep our production close, with 100% Post-Consumer Recycled Paper, we've tied ourselves to a high production cost. It's not a cost that we're keen to pass on. We want to make a quality, environmentally friendly production with all the benefits that entails, affordable. This means that our margin remains quite low, and discounts unsustainable for us as a business.
Our planners are not a spur of the moment kind of buy
We don't feel like our potential customers are (or indeed should be) influenced by a temporary fall in pricing. For people concerned about whether or not our price-point is worth it, we offer our product as a free download to trial the format. You could continue to use the free version for the rest of your life. Of course, the actual product is so much better, nothing beats the luxurious feel of the real thing, but when you choose to buy your planner it will be with the confidence that you're making a worthwhile investment. The lure of a potentially cheap deal is irrelevant.
We have concerns about the ethics of Black Friday
Ethically, Black Friday is quite concerning. For businesses to compete against each other on low prices, as opposed to a quality product, the costs must be cut somewhere. Too often, the cuts are made in production, with pricing pressure put on manufacturers that result in cuts to worker compensation and safety. Oxfam and Monash University's study published about this time last year into the effects of Black Friday on the manufacturing sector paints a bleak picture. We don't want to participate in this race to the bottom, and it's something we gladly bow out of.
Our promotions
We'd rather add value than reduce the price. If you're looking to send a planner to your special people as a Christmas gift we'll even gift wrap it for you before delivery. If the recipient lives in Geelong, we'll drop it personally to their doorstep (contact-free of course!).
Black Friday